Los Angeles – September 16, 2026 -- Pacsun has launched a 32-piece women's NFL apparel collection in partnership with licensed sports brand The Wild Collective, with prices ranging from $45 to $90.
The collection is available now at select Pacsun stores and online, covering fans of eight teams: the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers.
Officially licensed apparel gets a fashion-forward redesign
Instead of standard team merchandise, the lineup reworks NFL gear into sculpted tanks, boyfriend tees, cropped knit cardigans, polos, and bomber jackets. The pieces are built with women's proportions and styling in mind, designed to transition from the stadium into everyday wear.
The Rams tie-in extends a partnership dating back to 2019
The collection also marks Pacsun's continued relationship with the Los Angeles Rams, a partnership running since October 2019. Beyond apparel, the two organizations have installed washers and dryers in local schools through the Rams' Loads of Love program, targeting absenteeism linked to a lack of clean clothing. That broader community outreach effort has generated more than $5 million in donations to date.
Richard Cox, Chief Merchandising Officer of Pacsun, said the collection was built to let fans show team pride while staying true to personal style, adding that including the Rams carries extra meaning given the retailer's history with the team.
Two youth-focused brands combine on design
The Wild Collective, founded in Las Vegas by Whitney Bansin, specializes in fashion-first licensed sports apparel. The collaboration pairs that expertise with Pacsun's youth culture-driven retail approach.