Waco, Texas – October 01, 2026 -- Waco Shoe Company has named Revitalign® its flagship brand, a shift announced as the company marks its 10th anniversary. The orthotic footwear line has sold more than 3 million pairs since the company's founding in September 2016.
Revitalign has sold over 3 million pairs since 2016
Waco Shoe Company was established to develop comfort footwear built on proprietary orthotic technology. A decade later, Revitalign has emerged as the brand's top performer, prompting the company to put its full resources behind it.
"A decade ago, we set out to design supportive, on-trend and stylish footwear on orthotic technology we could stand behind, and the market has responded," said Jeff Antonioli, co-owner of Waco Shoe Company. He added that the brand now delivers real support in trend-forward styles consumers want to wear daily.
Full Contact Comfort technology anchors every pair
Revitalign is built on Full Contact Comfort®, a proprietary orthotic footbed technology owned and refined by Waco Shoe Company over the past ten years. The technology is recognized within the podiatric community and underpins the brand's YumiTM and KholoTM product lines, which remain exclusive to Revitalign.
The brand is expanding from recovery footwear into everyday lifestyle shoes
Revitalign originally focused on recovery-oriented footwear. The company is now broadening the line into full lifestyle footwear, adding more colors and styles for daily wear while keeping the same orthotic support at the core of every product.
Antonioli said the brand enters its next chapter from a position of strength, citing proven demand, proprietary technology and exclusive product ownership. He said the goal is to reach a wider audience of podiatrists, retailers and everyday consumers who want support without sacrificing style.