Berlin – September 10, 2026 -- Chinese electronics maker Changhong unveiled a new lineup of AI-powered home appliances at IFA 2026, spanning televisions, refrigerators, air conditioners and washing machines built around everyday household needs.
The Q60S Pro TV turns family time into fitness time.
The set runs Changhong's new AI sports platform, LeDong, which transforms the screen into a hub for family workouts and interaction rather than a passive viewing device.
Sensors let appliances react to how people actually live.
An AI air conditioner uses person-detection to track where users are in a room and adjusts airflow accordingly. A companion AI refrigerator relies on smart sensors to help households keep closer tabs on food freshness before items spoil.
A giant panda now greets users through the AI assistant.
Changhong has woven the panda -- tied to the company's roots in Sichuan -- into voice and screen interactions across its AI-equipped TVs and appliances, aiming to make the tech feel warmer and more approachable to European buyers.
Ski sponsorships anchor Changhong's European push.
Through its CHiQ brand, Changhong has backed FIS Ski World Cup events in Germany, partnered with the German Ski Federation, and serves as an official partner of the FIS Ski Jumping World Cup. The company frames skiing as a way to link the speed and outdoor spirit of the sport to its product design, rather than treating sponsorship as a standalone marketing exercise.
Changhong describes the IFA showcase as part of a shift from a "Going Global" strategy to "Going Local,