Berlin – September 09, 2026 -- Chinese electronics maker CHiQ unveiled a new lineup of AI-driven home appliances at IFA Berlin on September 4, spanning TVs, refrigerators, air conditioners, and washer-dryers.
The new TVs turn screen time into shared workouts
CHiQ's RGB MiniLED AI TV line comes with an integrated AI Sports Platform, designed to convert the television into a hub for home fitness and group activity rather than passive viewing.
Air conditioners now track where people actually are in a room
The company's air conditioners use what it calls AI Human Presence Radar, a system that detects occupants' locations and habits to adjust airflow in real time. CHiQ's refrigerators and clothing-care systems apply similar AI monitoring to track freshness and cleanliness.
Grundig unveiled a parallel product range on the same day
Grundig, described as CHiQ's strategic partner and a premium European appliance brand, presented its own new range of TVs, refrigerators, washer-dryers, and air conditioners at the IFA opening. The launch marks a further step in Grundig's product strategy and its push into European and global markets.
A virtual panda now guides users through CHiQ's smart devices
In recent years, CHiQ has introduced a virtual giant panda as an interactive AI assistant built into its smart TVs and other AI appliances, intended to make the devices more approachable while incorporating elements of Chinese culture into the user experience.
Ski jumping has become a European marketing anchor for the brand
CHiQ has served as an official data partner of the FIS Ski Jumping World Cup, a role the company says has strengthened its ties to European consumers and shaped product development around winter-sport lifestyles.
The moves reflect a broader shift at CHiQ toward tailoring products, branding, and cultural partnerships to individual regional markets rather than pursuing uniform global rollouts.