Berlin -- September 4, 2026 -- CHiQ used its IFA Berlin showcase to unveil a new lineup of AI-driven home appliances, including televisions, refrigerators, air conditioners and washer-dryers, shifting its pitch from raw specs to how the tech fits into daily routines.
AI now tracks workouts, air flow and food freshness
CHiQ's RGB MiniLED TV line includes an AI sports platform that turns the screen into an interactive hub for home workouts and shared activities. Its air conditioners use AI-powered human presence radar to detect where users are and adjust airflow accordingly. The refrigerator and washing systems rely on smart sensors to help users monitor food freshness and laundry cleanliness more proactively.
Grundig, CHiQ's European partner, debuts a parallel product line
On IFA's opening day, Grundig -- CHiQ's strategic partner and a premium European appliance brand -- introduced its own new lineup spanning TVs, refrigerators, washer-dryers and air conditioners. The launch marks a further step in Grundig's brand and product strategy across European and global markets.
A virtual panda mascot brings Chinese culture into smart TVs
CHiQ has introduced a giant virtual panda as an interactive AI assistant across its smart TVs and other connected appliances, embedding elements of Chinese culture into everyday product use while aiming to give the devices more personality.
CHiQ ties its brand to European ski culture
The company has expanded its European presence as an official data partner of the FIS Ski Jumping World Cup, a partnership it says has deepened its connection with consumers in Europe and beyond. CHiQ has also worked winter-sports elements, drawing on the speed and character of skiing, into its product design.
The push reflects a broader localization strategy
From product experience and brand communication to sports and cultural partnerships, CHiQ is building more varied local touchpoints as it expands across Europe. Parent company Changhong has continued to prioritize localization as part of the brand's approach to entering markets beyond simply selling into them.