San Diego – September 13, 2026 -- Bonkers Toys has signed a master toy agreement with TikTok creator The Rizzler, real name Christian Savasta, bringing his viral "rizz face" to store shelves nationwide starting Fall 2027.
A 10-year-old's viral expression gets the toy treatment
The line will include collectible plush, figures, and accessories based on the exaggerated squinting-eyes, raised-eyebrow expression that made Savasta an internet sensation. It marks the first time his persona has been turned into an officially licensed toy line.
Bonkers Toys targets major US retailers
Dan Meyer, Head of Brands at Bonkers Toys, said the collection will capture the "rizz face" and the energy that turned The Rizzler into a pop-culture figure. The company plans to launch the products at major retailers across the United States.
Savasta calls the deal a way to connect with fans
The Rizzler said the toys will let fans around the world own a physical piece of his persona.
Savasta's résumé already includes food and beverage deals
The Staten Island native became the youngest-ever Webby Award winner and has previously partnered on a Rizzler Berry drink flavor with AriZona and a Rizzwich meal with Hardee's.
Bonkers Toys has a track record with online creators
The company was the first licensee for Ryan's World and has since built toy lines with creators including Aphmau, LankyBox, Moriah Elizabeth, PrestonPlayz, Skibidi Toilet, and Unspeakable.