SHERIDAN, WYOMING – August 9, 2025 – Fruit Attraction 2025 is set to deliver record-breaking opportunities for the fresh produce supply chain, with a special spotlight on Middle Eastern market access. Organized by IFEMA MADRID and FEPEX, the 17th edition will run from September 30 to October 2 and is already tracking 5% growth over last year’s figures—cementing its position as one of the world’s most influential produce trade events.
Expanded Scale and International Reach