Hoboken, N.J. – September 13, 2026 -- Knorr and Hot Ones launched two new spicy meal kits on Amazon.com starting September 9, with three-packs priced at $8.99 MSRP.
The collaboration includes Knorr Mexican Rice, inspired by the tangy brightness of Hot Ones' Los Calientes Verde sauce and dialed to a medium heat level, and Knorr Cheesy Cheddar Pasta, inspired by the intensity of Hot Ones' The Last Dab and dialed up to a hot spice level.
Multipack pricing gives shoppers three ways to buy.
A three-pack of either single flavor costs $8.99 MSRP. A four-pack mixing two rice and two pasta flavors runs $9.99 MSRP, while an eight-pack of a single flavor costs $14.99 MSRP. Both products are limited-edition and sold in multipacks nationwide on Amazon.com.
A celebrity guest tests the products on camera September 14.
Hot Ones will air a new episode on September 14 featuring an unnamed special guest who will sample the collaboration products as part of the show's signature heat-tolerance format. Hot Ones, hosted by Sean Evans and created by Chris Schonberger, has produced over 400 episodes across 30 seasons since its 2015 launch.
Executives frame the launch around consumer demand for spicy flavor.
Knorr cited data showing 93% of Americans identify as hot sauce fans, with more than half using hot sauce weekly, according to a Circana hot sauce market report. Melanie Cappella, Knorr's Chief Growth Officer, said the partnership moves beyond simple sauce pairings to full product development inspired by specific Hot Ones flavors. Melanie Baker, Director of Marketing for Hot Ones, said the collaboration brings the show's signature heat into home kitchens.
Knorr markets the products for use in one-pan recipes, including "dump and bake" style dishes, as a side to proteins, or eaten on their own.