New York – September 22, 2026 -- MET-Rx has entered the ready-to-drink protein category with the launch of its 44g High Protein Shake, now on shelves at Walmart, Walmart.com and Amazon for $3.47 per 14-ounce bottle.
The lineup comes in three flavors -- Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake -- with each bottle containing 44 grams of protein, 6 grams of fiber, five key nutrients and up to 2,500 mg of electrolytes.
John Cena extends his multi-year role as brand ambassador
The launch builds on MET-Rx's recent Level-Up campaign, which features Cena in an animated, video-game-inspired format. "MET-Rx remains my go-to for recovery after any tough workout," Cena said, adding that the shake combines protein, fiber and electrolytes for recovery in an easy format.
1440 Foods positions the shake as a recovery and hydration hybrid
David Del Pozo, Chief Innovation Officer at 1440 Foods, said the ready-to-drink shake pairs high-quality protein with hydration support in a single bottle, calling it a step toward making high-protein nutrition more accessible.
MET-Rx, a brand with more than 30 years in sports nutrition, plans additional retail expansion for the shake in the coming months, alongside further product launches slated for 2027.
The FDA has not evaluated these statements, and the product is not intended to diagnose, treat, cure or prevent any disease.