New York – September 11, 2026 -- Mixue, a brand under Hong Kong-listed MIXUE Group (02097.HK), has rolled out six seasonal tea and dessert items across its U.S. stores this summer, including the brand's first U.S. debut of Green Lemon Tea and Green Lemonade.
Six new drinks target America's growing tea culture
The seasonal lineup arrives as tea-based beverages gain traction in the United States, one of the world's largest tea-importing markets, with iced tea remaining the dominant format alongside rising demand for ready-to-drink and fruit-infused options.
Mixue positions itself as the world's largest freshly-made beverage and food chain by store count, entering the U.S. with a pricing strategy built around affordability for tea-based drinks and soft-serve ice cream.
Banana-flavored drinks drive social media buzz
Among the summer releases, the Banana MIXUE Shake and Creamy Banana have generated notable discussion online, with customers sharing reviews and product photos.
The company says the launch has boosted brand visibility and store traffic, introducing Mixue to new U.S. consumers who have also expressed interest in seeing the brand expand into additional American markets.
Global supply chain keeps prices low, company says
Mixue attributes its ability to hold down prices to economies of scale, integrated sourcing, and streamlined operations built over years of international expansion rather than reduced product quality.
The company plans to continue opening new U.S. stores and introducing additional menu items as it works to become a regular part of everyday tea and refreshment habits in America.