Boston – November 05, 2026 -- Panera Bread's holiday menu is now at bakery-cafes nationwide, with peppermint and pistachio drinks, two new bakery treats and limited-edition collectible glass Snowman Cups. On December 3, 2026, the first 12 qualifying customers at each participating US cafe can get a cup for free.
Two white mocha flavors arrive in three drink formats
The new Peppermint White Mocha and Pistachio White Mocha each come as a latte, an iced coffee or a Frozen Java.
Lattes are made with freshly brewed espresso and milk. Iced coffees are topped with sweet cream cold foam. Frozen Javas are blended with concentrated espresso and ice. The peppermint versions are finished with peppermint bark pieces, and the pistachio versions with pistachio pieces. Lattes and Frozen Javas also get whipped cream.
A cake slice and a returning cookie join the bakery case
The new Cocoa Marshmallow Cake Slice swirls chocolate and marshmallow cake and is topped with chocolate chips and marshmallow bark. The seasonal Mitten Cookie returns as an icing-decorated shortbread.
Snowman Cups come in mystery boxes with two designs
Each box holds one glass snowman cup in one of two festive designs, so buyers don't know which they'll get. The cups arrive alongside new Naughty & Nice holiday packaging, which Panera says reflects the messy moments of the season, such as powdered sugar landing on both a cookie and your sweater.
"The holidays are about coming together, enjoying great food and making memories, even when things get a little messy," said Andy Rebhun, Panera's Chief Marketing Officer.
How to get a cup: free on December 3 or $22 online
On December 3, 2026 only, the first 12 customers at each participating US cafe who make an in-cafe purchase of $25 or more at the cashier receive one free Snowman Cup. The $25 threshold excludes taxes, rewards, discounts and Sip Club redemptions. Limit is one per person, while supplies last.
Kiosk, Rapid Pick-Up, drive-thru, catering and delivery orders do not qualify, nor do orders placed on third-party sites.
A limited number of cups will also be sold on The Panera Shop for $22, plus tax and shipping.
The holiday menu is available for dine-in, delivery, Rapid Pick-Up or drive-thru. MyPanera members earn points on their orders.