Toronto – September 25, 2026 -- A Consumer Reports investigation into 17 prenatal vitamins found wide variations in nutrient levels, including folic acid, a nutrient essential for neural tube development in early pregnancy. Among the brands tested, Bird&Be's Complete Prenatal Pack met all of its label claims, according to the report.
Prenatal vitamins largely go unchecked before reaching store shelves.
Consumer Reports noted that prenatal vitamins are a routine part of prenatal care, yet the category remains largely unregulated. Brands are not required to verify their contents before products reach consumers, creating inconsistency in nutrient dosing across the market.
Bird&Be's formulas are developed by fertility doctors and OB-GYNs.
The Complete Prenatal Pack is manufactured in GMP-certified facilities and lab-tested. It is licensed by Health Canada, a federal authority that assesses products for safety and quality, and is Clean Label Project Certified to meet Prop 65 standards for heavy metals.
The company's CEO says the findings validate years of third-party testing.
"Expecting parents deserve products they can trust. Bird&Be is committed to making supplements that are safe and effective, built on rigorous scientific standards. Consumer Reports identified a gap in oversight for our category, and its consistent recognition of Bird&Be confirms the commitment to high quality that we've made to our customers and healthcare providers since day one," said Samantha Diamond, CEO and Co-Founder of Bird&Be.
Bird&Be's prenatal products are sold at birdandbe.com, on Amazon, and at Ulta. Consumer Reports does not endorse specific products or services.