New York – September 13, 2026 -- MALIN+GOETZ has launched the Foaming Reset Mask, a five-minute treatment priced at $20 for 1 oz. / 30 ml and $55 for 4 oz. / 118 ml, now available on malinandgoetz.com.
The product updates the brand's longtime Detox Face Mask with a serum-infused gel that turns into an active foam on contact with skin, using oxygenating technology to lift away makeup, pollution and excess oil.
A 31-person clinical trial reports measurable changes in five minutes
According to the brand, a clinical assessment of 31 subjects found 100% showed an immediate visible reduction in pore size and 81% showed improved skin brightness after a single five-minute application. The formula is also said to boost hydration retention by 30% by supporting the skin barrier.
The formula combines encapsulated ferulic acid with hectorite clay
Key ingredients include encapsulated ferulic acid and stabilized vitamin C for brightening and antioxidant protection, hectorite clay to draw out impurities and excess sebum, and Centella Asiatica to support the skin barrier and calm irritation. ERGT and mannitol are included to help manage skin oxidation and boost the potency of the vitamin C. Spanish cucumber and Italian bergamot provide the scent profile.
CEO Emily Coleman frames the launch as a "reset" for tired skin
MALIN+GOETZ CEO Emily Coleman said the mask builds on the heritage of the Detox Face Mask while introducing a next-generation formula designed to purify, brighten and hydrate skin in five minutes.
Application is limited to five minutes or until the foam dissipates
Users apply a generous layer to skin, leave it on for five minutes or until the foam breaks down, then remove it with warm water or a damp washcloth.