New York – September 22, 2026 -- Elm Biosciences, the skincare company co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, launched the Elemental Lip Serum on September 22, 2026, priced at $45 and sold exclusively at ElmBiosciences.com and select dermatology partners.
The formula targets a skin zone most anti-aging products ignore
Lips have thin skin and virtually no oil glands, making them prone to dryness, volume loss, and vertical lines. Unlike glosses that coat the surface or balms that offer short-lived moisture, Elm designed this balm-oil hybrid to visibly improve lip aging over time while still functioning as a wearable, non-sticky cosmetic.
The serum blends peptides with a next-generation antioxidant
The formula pairs a Peptide Complex with Acetyl Zingerone, an antioxidant meant to defend against environmental stress. A Deep Hydration Complex combining hyaluronic acid, shea butter, and squalane is intended to cushion lips and support the moisture barrier.
A 28-day study of 54 women backs the brand's claims
In a consumer perception study of women ages 35 to 65, 85% reported the product addressed the appearance of lip aging, 96% said their lips felt nourished and restored, and 87% said it smoothed the look of lip lines.
"Lips are one of the first places to show visible signs of aging, yet they've never received the same scientific attention as the rest of the face,