SHERIDAN, WYOMING – April 14, 2026 – Hisense USA has rolled out its 2026 lineup of consumer electronics and home appliances, with a headline push into MiniLED television technology following the brand's showcase at CES 2026. The new range stretches from entry-level value TVs through high-performance gaming displays and a laser projector built specifically for Xbox, with smart refrigerators, kitchen appliances, and air-conditioning products rounding out a broad catalog aimed at US households. Hisense also has an active pre-order running on its new UR9 model, offering buyers a free 55-inch CanvasTV with purchase. The company reports that its customer satisfaction score has soared alongside the 2026 product push.
What's New in the 2026 TV Lineup
Hisense's television range now centers on three ULED MiniLED series, each aimed at a different part of the market. The U6 is positioned as the "miniLED max value" entry point — the option for buyers who want the panel technology without spending up. The U7 raises the stakes with what Hisense calls a "Game-Changing 165 Hz" refresh rate, clearly aimed at gamers and live sports viewers who prioritize smooth, low-blur motion. At the top of the range sits the U8, badged as "The MVP of TVs." All three trace back to the company's RGB MiniLED development work, which Hisense put in the spotlight at CES 2026, describing itself as pioneering the evolution of that display technology.
For shoppers navigating the alphabet soup of modern TV panel marketing, Hisense USA has published a consumer explainer comparing OLED, QLED, and its own ULED format. The company also offers a practical guide to installing and mounting large televisions — a detail that matters more as screen sizes keep climbing.
Gaming and Projection
The PX3-PRO is Hisense's projector designed specifically for Xbox, targeting console gamers who want a large-screen setup without committing to a traditional flat-panel TV. It sits within Hisense's laser projector category and is available with professional installation through a request-installation service listed on the US site. On the TV side, Hisense has opened pre-orders for the UR9 — described as letting viewers see "every buzzer beater in stunning 4K" — with the promotion attaching a 55-inch CanvasTV as a free bonus for early buyers. That bundle makes the UR9 launch one of the more aggressive consumer promotions the brand has run in the US market.
Why It Matters
MiniLED has become the benchmark technology in mid-to-premium television, and Hisense's 2026 lineup positions the brand as a direct challenger to more established players in that segment. The 165 Hz U7 targets one of the most-searched TV specs among gaming households, while the U6's value pricing makes MiniLED accessible to buyers who might otherwise settle for a standard 4K UHD panel. The UR9 pre-order bundle — a free 55-inch screen included with purchase — is the kind of offer that can meaningfully shift buying decisions. For US consumers currently in the market for a new display, Hisense now covers nearly every use case and price point under a single brand.
Smart Appliances and Home Products
Beyond screens, Hisense has updated its home appliance range for 2026. The smart refrigerator lineup includes a 25.6 cubic foot French 4-door model, alongside compact fridges, freezers, and wine and beverage coolers. Kitchen appliances span ranges, dishwashers, and microwave ovens, with full kitchen packages available for buyers furnishing an entire kitchen at once. The air products line covers window ACs, portable AC units, dehumidifiers, and HVAC systems, while soundbars and subwoofers complete the audio catalog. Commercial customers are also served through dedicated commercial display, refrigeration, and HVAC lines. Hisense products are sold through authorized US retailers, and the brand's support portal handles product registration, extended warranties, and firmware downloads. Across categories, the 2026 Hisense portfolio represents one of the brand's most complete US pushes to date.