Grundig Debuts AURORA 100 TV, Slim Fridges at IFA 2026
Berlin – September 08, 2026 -- Grundig showcased a new lineup of TVs, refrigerators, washer-dryers and air conditioners at IFA 2026 in Berlin, marking a fresh phase in its partnership with parent company Beko and Chinese manufacturer Changhong.
Changhong now licenses the Grundig brand in select markets
The event followed Beko's licensing of the Grundig brand to Changhong for specific product categories and regions. The two companies say they will combine Changhong's manufacturing and R&D capabilities with Grundig's European market presence and design heritage to expand the brand internationally.