SHERIDAN, WYOMING – April 8, 2025 - An Immersive Design Experience Inspired by Chaos and Character
In an audacious blend of high-end design, Italian craftsmanship, and comic book iconography, Stellantis Design Studio, in collaboration with Formitalia and Warner Bros. Discovery Global Consumer Products (WBDGCP), has officially unveiled The Joker Collection—a provocative new furniture line inspired by DC's infamous villain, The Joker.
This striking collection will make its debut at Salone del Mobile 2025, hosted at Fiera Milano Rho from April 8-13, where design enthusiasts and collectors are invited to step into The Joker’s Lair at Hall 13 - Stand D26/D28.
Furniture with a Dark Sense of Humor
The Joker Collection redefines luxury living with a devilishly playful twist. Rooted in The Joker’s rebellious persona and unpredictable nature, each piece transforms traditional furniture into sculptural, story-driven art.
“We loved the idea of creating this villain’s lair, a welcoming space that fosters a false sense of security in its guests,” shared Hugo Nightingale, Global Creative Director at Stellantis Design Studio.
From the Asylum Armchair that turns restraint into comfort, to the visually chaotic Chaos Sofa, each creation is designed to unsettle and intrigue. The collection captures The Joker’s identity—marked by duality, rebellion, and twisted charm—through bold, exaggerated forms.
Standout Pieces Include:
- Asylum Armchair – A twisted take on comfort, embodying The Joker’s erratic essence.
- Chaos Sofa – A deconstructed, dual-natured design that challenges conventional aesthetics.
- The Joker Throne – Flaunting bold color contrasts and sinister smiles, this throne reflects narcissism and theatrical flair.
- The Smile Sofa – With asymmetric shapes and distressed materials, it reflects imperfection and instability.
- The Prankster / Dispenser – A quirky mix of mischief and menace, blending humor with unpredictability.
“This collection is a bold statement of duality and conflict, capturing the chaotic and mysterious spirit of The Joker. It’s a celebration of the unapologetic and unpredictable, making each piece a true work of art,” said Klaus Busse, Head of Stellantis Design Studio.
The Process: AI Meets Artisanal Excellence
The journey to creating this collection was as unconventional as the designs themselves.
Creative Concepts Development
Drawing on The Joker’s core traits—Unpredictable, Chaos, Unexpected, Rebel, and Showstopper—the creative team embraced AI tools to conceptualize the atmosphere and emotional depth of The Joker’s world. These tools enabled rapid experimentation with bold forms and playful stylistic elements.
Design & Prototyping with Formitalia
Collaborating closely with Formitalia’s expert artisans, each piece was meticulously crafted, blending avant-garde design with Italian luxury savoir-faire. Attention to ergonomics, material quality, and finish was paramount in transforming sketches into functional yet fantastical furniture.
Immersive Presentation
To fully realize the vision, the team developed vivid imagery, presenting each piece within a curated concept of The Joker’s Lair—a seductive, eerie space designed to intrigue and inspire.
Experience the Chaos at Salone del Mobile 2025
Visitors to Salone del Mobile 2025 can step into The Joker’s Lair—an immersive booth space that brings the villain’s world to life. Prepare to enter a realm where elegance meets mayhem and luxury is laced with lunacy.
Dare to experience the unpredictable? Secure your visit and explore The Joker Collection at Hall 13 - Stand D26/D28.
Learn More About the Creators
- Stellantis Design Studio is a global design agency specializing in 360° creative solutions that fuse brand identity with industrial and experiential design. With offices across Paris, Turin, Sao Paolo, Detroit, Shanghai, and Casablanca, the studio continues to shape iconic products and experiences for clients worldwide.
- Formitalia Luxury Group brings decades of Italian craftsmanship to the forefront, known for curating prestigious residential and hospitality projects around the globe. Their collaboration with Warner Bros. and other global brands reflects a commitment to blending modern luxury with timeless design.
This daring collaboration between Stellantis Design Studio, Formitalia, and WBDGCP invites consumers to reimagine luxury through the lens of one of pop culture’s most complex villains. Whether you’re a design enthusiast, DC fan, or collector, The Joker Collection is a bold, unapologetic celebration of creativity and contradiction.
Step into the chaos. Discover The Joker Collection now at stellantisdesignstudio.com.