Albuquerque

Albuquerque, N.M. – October 07, 2026 -- River cruising, once dominated by guests in their 70s, 80s, and 90s, is now drawing Generation X, Millennial, and family travelers, according to Craig S. Pavlus, founder and CEO of Pavlus Travel & Cruise.

River cruising accounts for about 7 percent of total overnight cruise capacity but is growing quickly, Pavlus says, citing data from Cruise Lines International Association. Global river cruise capacity sits at roughly 61,000 berths compared with about 776,000 lower berths for ocean cruising.

Younger guests are booking thanks to onboard tech upgrades.

Pavlus credits innovations like Starlink internet, enhanced entertainment, and mobile apps for broadening the guest mix beyond the traditional Mature Traveler and Baby Boomer base.

Albuquerque, N.M. – September 20, 2026 -- Shelby Steudle, president of Pavlus Travel & Cruise, will christen Viking's new river ship, the Viking Fjolvar, at an official ceremony in Amsterdam on October 15. Viking selected Steudle as the vessel's "godmother," a maritime tradition dating back thousands of years meant to bless a ship and protect those who sail aboard it.

Seven new Viking vessels will be named that day in Amsterdam, with Steudle and six other godparents each christening one ship. The 168-passenger Viking Fjolvar will sail Seine River itineraries between Paris and Normandy, while the other new vessels will operate on the Rhine, Main, and Danube rivers in Europe, and on Egypt's Nile River.