Camden, N.J.

Subaru Trailseeker EV Lands on Wards 10 Best Engines List

Camden, N.J. – October 13, 2026 -- The all-electric 2027 Subaru Trailseeker, on sale now from $39,995 MSRP, has been named to the 2026 Wards 10 Best Engines & Propulsion Systems list in its first year on the market.

WardsAuto judges evaluated 26 powertrains this year, including returning winners and all-new or significantly updated cars, trucks and SUVs. Criteria included power, torque, refinement, efficiency and innovation. The judges praised the Trailseeker for smooth operation, range, available power and acceleration.

Judges call the Trailseeker a 'sleeper' that hits like a muscle car

Robin Warner, WardsAuto judge and program manager for the 10 Best Engines & Propulsion Systems list, said the SUV looks unassuming but powers through traffic like a muscle car. He added that its range estimates hold up well in real-world driving, including on the interstate, and that Subaru keeps the price reasonable for the capability.

Pets Are Steering Holiday Travel, and Many Owners Choose Driving Over Flying

Camden, N.J. – October 13, 2026 -- Nearly three in four U.S. pet owners (73%) say they are more likely to take a road trip than fly so their pet can come along, according to a new Subaru survey.

Talker Research polled 2,000 U.S. adults who drive and own cats or dogs, on behalf of Subaru of America. The survey ran online from July 13 to July 17, 2026. Pets are shaping the holiday season: 68% say their animal will affect their travel plans this year, and 45% have turned down travel opportunities that could not accommodate their pet.

More than one in four owners may change their holiday plans for a pet

Ten percent might host instead of traveling, another 10% might shorten or simplify a trip to care for their pet, and 8% might skip gatherings where the pet cannot join. Among owners who have traveled with their animals, 35% of Gen Z and millennials have brought a pet home for the holidays, compared with 22% of Gen X and boomers.

2027 Subaru Forester Holds $29,995 Price, Adds First Hybrid Wilderness Trim

Camden, N.J. – September 19, 2026 -- Subaru of America has announced pricing for the 2027 Forester lineup, keeping the entry-level model at $29,995 MSRP, the same as the outgoing 2026 version, with vehicles arriving at dealers later this fall.

The 2027 Forester Hybrid also holds steady, starting at $34,730 MSRP. Nearly all trims carry over 2026 pricing unchanged.

A new hybrid Wilderness trim joins the off-road lineup

The 2027 Forester Wilderness Hybrid, priced at $40,495 MSRP, marks the first time Subaru has paired its rugged Wilderness package with a hybrid powertrain. It offers 9.3 inches of ground clearance, Yokohama GEOLANDAR all-terrain tires, and Subaru's X-MODE Dual-Mode system, delivering better fuel economy than the gas-only Wilderness without sacrificing all-wheel-drive capability.