Katy

Katy, Texas – October 21, 2026 -- Fitness racers in Tampa, Dallas, Nashville, Atlanta and Houston will find Academy Sports + Outdoors at their HYROX events, as the retailer becomes an Official Partner of HYROX North America in a multiyear deal that begins in 2026.

Academy will activate in five National Tour cities

The retailer will engage athletes and local communities at the HYROX National Tour stops in those five cities. Academy says the activations are designed to complement its in-store fitness gear, footwear and supplements, and are aimed at everyone from first-time HYROX racers to seasoned competitors.

Houston gets a title sponsor in spring 2027

The partnership culminates in Academy's Title Sponsorship of HYROX Houston, which comes to the city in spring 2027. Before the races, Academy plans to host local events to build community around the competition.

Cerritos, Calif. – October 02, 2026 -- NEOWIZ and Beard Papa's are launching a limited-time BrownDust2 collaboration on October 9, 2026, at participating Beard Papa's locations across the United States, running through November 9.

Two character-inspired cream puffs anchor the promotion

The Zenith Puff features seasonal pumpkin spice custard in a cinnamon-topped eclair, while the Wilhelmina Puff combines vanilla custard, white chocolate and vanilla Oreo cookie crumble eclair. Both are named after fan-favorite characters from the BrownDust2 game.

A 6-Pack Combo Gift Set bundles treats with collectibles

The set includes one of each limited-time puff, one Chocolate Puff, one Cookies & Cream Puff and two Original Cream Puffs. It also comes with acrylic character standees, character can badges, a sticker sheet and an exclusive in-game reward code, while supplies last.

Katy, Texas – September 17, 2026 -- Academy Sports + Outdoors is running a five-week workwear sale from September 13 to October 17, offering weekly discounts on brands including Ariat, Wolverine, Skechers, Carhartt, Justin Boots and CAT, both in-store and on Academy.com.

Week one cuts $20 off select Ariat styles

The promotion runs September 13-19 on Ariat work and Western footwear. Academy's own Brazos work boot brand is discounted throughout all five weeks.

Wolverine gets its turn September 20-26

Shoppers can save $20 on select Wolverine work boots and apparel during week two.

Skechers and Carhartt share the spotlight in week three

From September 27 to October 3, customers get 25% off the entire Skechers workwear assortment plus $25 off select Carhartt styles.

Berlin – – September 09, 2026 -- DeerRun is using IFA Berlin 2026 to show how home treadmills can double as social workout arenas, letting users race friends worldwide through its PitPat platform. The exhibit runs through September 8 at Messe Berlin, Hall 12, Booth 141.

Connected equipment turns exercise into a shared race

Compatible DeerRun machines link to PitPat, a platform that overlays virtual routes, leaderboards and challenges onto real-world movement. At the booth, a 30-minute team relay pits "Team World" against "Team Berlin," with each side's combined distance tracked live on screen.