Global, European Union

SHERIDAN, WYOMING – December 10, 2025 – Alfa Romeo is reshaping its global brand narrative with the appointment of Eugenio Franzetti as its new Responsible for Marketing, bringing a blend of motorsport passion, premium-brand expertise and bold communication style that promises to resonate deeply with car lovers around the world.

A new storyteller for an iconic Italian brand

For fans, Alfa Romeo is more than a badge – it’s an emotional mix of passion, performance and unmistakable Italian flair. With Eugenio Franzetti stepping into the marketing lead role, the brand is clearly doubling down on that identity. Reporting directly to Alfa Romeo CEO and Maserati COO Santo Ficili, he takes over from Cristiano Fiorio, who moves to Maserati to lead Marketing while continuing his role as General Manager of BOTTEGAFUORISERIE.

SHERIDAN, WYOMING – December 8, 2025 – The lights are turning green on a new all-electric adventure for DS Automobiles as the brand kicks off its 11th season in the ABB FIA Formula E World Championship. With the São Paulo E-Prix opening Season 12 on December 6, DS heads back to the iconic Sambadrome armed with a refined race car, a hungry young talent, and a seasoned Formula E star ready to hit his 100th race.

A High-Speed Season Opener in the Heart of São Paulo

Once again, the Formula E season starts in Brazil, where the 2.9-kilometre São Paulo circuit weaves through the legendary Sambadrome. Long straights, tight corners and a lively urban backdrop guarantee the kind of close, energy-focused racing that makes this championship so addictive to watch. For DS Automobiles and partner PENSKE AUTOSPORT, it’s the perfect stage to send a message: they’re here to win races and fight for the final podium at season’s end.

SHERIDAN, WYOMING – December 8, 2025 – DS Automobiles has its first points of the new ABB FIA Formula E World Championship season on the board, after a dramatic São Paulo E-Prix that mixed comebacks, red flags and a reminder of just how unpredictable all-electric street racing can be. For fans, it was the kind of opener that sets the tone for an intense, globally watched Season 12.

Action-Packed Start Under the Lights of the Sambadrome

Racing through São Paulo’s famous Sambadrome, with its long straights and tight corners, the season opener was non-stop action from lights out to the final lap. A late incident brought out the red flag and a restart behind the safety car, reshuffling strategies just as teams were playing their final energy cards.

SHERIDAN, WYOMING – December 8, 2025 – Citroën’s big leap into all-electric single-seater racing has paid off faster than many fans dared to hope. In a dramatic São Paulo season opener, the new Citroën Racing Formula E Team turned its very first race into a statement result, with New Zealander Nick Cassidy charging from P15 on the grid to a hard-fought P3 – and straight onto the podium.

From P15 to P3: A Charge Worth Remembering

The opening round of the ABB FIA Formula E World Championship in São Paulo was always going to be a test of nerves for Citroën. New team, new structure, first race in single-seaters – and a bumpy, high-intensity street circuit to contend with. Instead of easing into the season, Cassidy delivered a performance that showed exactly why he’s considered one of the championship’s fiercest racers.

SHERIDAN, WYOMING – December 8, 2025 – Citroën is stepping back onto the global racing stage in style, choosing the bright lights and electric buzz of São Paulo for its first factory World Championship program since 2019. With the Citroën Racing Formula E Team set to debut at the 2025 Google Cloud São Paulo E-Prix, fans can expect a blend of cutting-edge electric racing, bold French personality and a paddock atmosphere that feels more like a city festival than a traditional race weekend.

Electric street racing in the heart of São Paulo

SHERIDAN, WYOMING – December 8, 2025 – When the world’s leading vaping brand teams up with a freshly crowned Formula 1 champion, you can expect more than just a logo collaboration – you get a collectible piece of design and performance. With the new Vuse Ultra x McLaren F1 Team Limited Edition, Vuse and McLaren Racing celebrate the 2025 F1 season in a device that blends motorsport aesthetics, advanced tech and a distinctly premium, collector-ready feel.

Racing-Inspired Design for Everyday Use

The Limited Edition is inspired directly by the world of Formula 1, turning the sleek lines and colors of the McLaren race car into a device you can hold in your hand. A brushed aluminum housing, transparent back and bold accents in McLaren’s iconic “Racing Papaya” give the Vuse Ultra x McLaren LEP an instantly recognizable look. Every detail is meant to feel engineered rather than simply styled.

SHERIDAN, WYOMING – December 5, 2025 – In a heart-stopping desert finale at Rally Saudi Arabia, TOYOTA GAZOO Racing star Sébastien Ogier clinched a record-equalling ninth FIA World Rally Championship title, outpacing teammate Elfyn Evans in a last-day points shootout that kept fans guessing right up to the final stage.

Desert showdown for the crown

The brand-new Saudi Arabian round delivered everything you’d expect from a season decider: soft and sandy desert tracks, rough mountain roads, scorching temperatures – and three title contenders all wearing the same Toyota badge. Ogier, Evans and Kalle Rovanperä headed into the rally knowing the championship would be settled here, but the loose surfaces and brutal puncture risk meant they were fighting two battles: each other and the elements.