Winnipeg – September 15, 2026 -- Activate, the active gaming entertainment brand founded in Canada, is opening its first Australian location in Melbourne in early 2027, marking its entry into the country's out-of-home entertainment market.
The venue lands next to a HOYTS Cinema in Maribyrnong
Activate Melbourne (Highpoint) will open at Highpoint Shopping Centre in Maribyrnong, Victoria, sitting alongside a HOYTS Cinema. The site will be the company's first of several planned locations across Australia.
Twelve game rooms pack in more than 800 levels of challenges
The venue features 12 immersive game rooms with over 800 levels combined. RFID technology tracks each player across rooms, letting them level up, unlock achievements and earn Next Level Rewards. Teams of two to five tackle physical and mental challenges testing speed, coordination and problem-solving together.
Players can compete globally through the Tournament of Champions
Melbourne visitors will be able to play fan-favorite games including Mega Grid, Mega Laser, Strike and Hide. Beyond the venue itself, players can join the Activate Global League and the annual Tournament of Champions, competing against teams from other Activate locations worldwide.
"As we continue our global expansion, Australia feels like a natural next step,