Columbus, Ohio – September 19, 2026 -- Garage Beer has launched "Terrors of the Tailgate," a Halloween-themed trading card campaign with Kingsford that turns football fan rituals into collectible monster characters, with packs selling for $5.99 at drinkgaragebeer.com.
The limited-time-offer cards draw on '90s-style sports marketing and monster collectibles, casting everyday tailgate behavior as legendary creatures. Jason Kelce, billed as the "King of the Tailgate," leads the lineup as the campaign's central figure.
Five monster characters represent classic tailgate archetypes
The set includes The Table Smasher, The Face Paint Fanatic, The Cooler Raider, The Parking Lot Prophet, and Kingsford's The Flamekeeper, described as the fan who "controls the meat, controls the fire and controls the vibe."
Garage Beer's founder frames the campaign as fall nostalgia
"The '90s had a grip on fall like no other era," said Garage Beer Founder and CEO Andy Sauer. He said the campaign pairs football season nostalgia with tailgate basics: friends, beer in the cooler, and charcoal in the grill.
A hero video spot featuring the full character lineup will appear across Garage Beer's social channels, with Kelce, who also serves as the brand's co-owner and creative lead, fronting the search for the Terrors.
The tie-in ties two tailgate staples into one campaign
The partnership links Garage Beer, a 4% ABV lager with 95 calories and 3 grams of carbs available in Classic and Lime varieties, with Kingsford charcoal, positioning the two products as companion items for game-day cookouts across the current football season.