Santa Monica – September 15, 2026 -- Universal Music Group and ElevenLabs have signed a multi-year licensing deal to build a new AI-powered music platform that lets fans remix, mash up, and reinterpret tracks from participating artists.
The agreement marks ElevenLabs' first partnership with a major record label. It covers both licensing of UMG's catalog and joint development of AI audio products for artists and songwriters.
Fans will get tools to remix and personalize tracks
The platform, now in development, will allow users to co-create with music from participating artists through remixes, mashups, new track interpretations, and personalized vocal experiences. UMG and ElevenLabs said additional products and fan experiences are planned for future release.
Artists are meant to share in the revenue generated
Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said the collaboration aims to put artists, songwriters, and fans at the center of AI-driven music innovation, calling it a way to unlock new revenue opportunities for the creative community.
ElevenLabs cofounder and CEO Mati Staniszewski said combining UMG's rights management expertise with ElevenLabs' AI models will let artists build new fan experiences while ensuring fair compensation.
The new platform stays separate from ElevenLabs' existing tools
The UMG-linked platform will operate apart from ElevenLabs' current music products, which include Music API, a studio-grade model used by media and tech companies, and ElevenMusic, an app for generating and editing original songs with control over vocals, instrumentation, and arrangement.