SHERIDAN, WYOMING – November 02, 2024 – Alfa Romeo made a strong return to the Mondial de l’Auto in Paris, showcasing its full vehicle lineup and offering a glimpse into the future with three significant previews. The brand's exclusive stand, designed as a "Bottega" (workshop), provided visitors with an immersive experience celebrating Italian craftsmanship and cultural tradition.
"Alfa Romeo returns to the Mondial de l’Auto in Paris with its full line-up and three highly significant previews at an exclusive stand to take visitors on an immersive journey into the heart of Made in Italy, celebrating craftsmanship excellence and its cultural tradition," the company stated in a press release.
Junior Takes Center Stage
One of the highlights of Alfa Romeo's presence in Paris was the international premiere of the new 136-hp Alfa Romeo Junior Ibrida Speciale. This stylish and technologically advanced compact sports car boasts a comprehensive lineup to meet a variety of customer needs.
"Junior offers the most comprehensive line-up in the segment to meet all customers’ requirements," Alfa Romeo emphasized. The Junior Ibrida Speciale combines captivating style with advanced technology, featuring a double tailpipe, 18-inch alloy wheels, and a Sport pack with Sabelt seats and Alcantara upholstery.
Alongside the Ibrida Speciale, Alfa Romeo also presented the new Junior 280 Veloce, making its national debut in France. This sporty variant boasts a Sport pack, a glass sunroof, and impressive performance capabilities.
33 Stradale: A Dream Come True
Taking center stage at the Alfa Romeo stand was the iconic 33 Stradale, a limited-production supercar that embodies the brand's values of sportiness, passion, and Italian craftsmanship. With only 33 units being produced, this custom-built car is a true testament to Alfa Romeo's heritage and vision for the future.
"Only two years ago the project was just a pipe dream. The dream has now come true, and the first delivery is scheduled for December 2024," Alfa Romeo announced.
Tonale MY25: A Refreshed C-SUV
Alfa Romeo also provided a preview of the new Tonale MY25, an updated version of its award-winning C-SUV. The Tonale MY25 features a revamped interior, including a redesigned central tunnel, a new rotary selector for the automatic transmission, and a refreshed instrument panel display. The model on display was a Veloce version in Ibrida configuration, showcasing the brand's commitment to electrification.
Giulia Quadrifoglio Super Sport: A Celebration of Sportiness
Completing the Alfa Romeo display in Paris was the Giulia Quadrifoglio Super Sport, a special limited edition that pays homage to the brand's rich sporting history. This high-performance sedan boasts a 520-hp engine and a reinterpreted Quadrifoglio logo, marking the first time the iconic emblem has been presented in black in its 100-year history.
A Multisensory Experience
Beyond the cars themselves, the Alfa Romeo stand offered visitors a multisensory experience that celebrated Italian excellence and craftsmanship. The "Bottega" concept showcased collaborations with renowned Italian brands such as Alcantara, ART, Borgese, Evolution, Desire, Magna Pars, Poltrona Frau, and Schedoni.
"Alfa Romeo offers visitors an experience deeply rooted in Made in Italy, characterized by the pursuit of excellence, craftsmanship, attention to detail, and cultural tradition," the company stated.
Alfa Romeo's presence at the Mondial de l’Auto in Paris underscored its commitment to innovation, performance, and Italian heritage. The brand's diverse lineup, highlighted by the new Junior Ibrida Speciale, the iconic 33 Stradale, the refreshed Tonale MY25, and the powerful Giulia Quadrifoglio Super Sport, showcased Alfa Romeo's ability to cater to a wide range of automotive enthusiasts. The "Bottega" stand concept further enhanced the visitor experience, providing a unique and immersive celebration of Italian craftsmanship and cultural tradition.