SHERIDAN, WYOMING – Jan. 30, 2025 – The Heritage Hub, a renowned automotive museum located within the historic Mirafiori plant in Turin, Italy, has announced remarkable achievements in 2024, with a significant increase in visitor numbers and events.
Record-Breaking Visitor Numbers
In 2024, the Heritage Hub welcomed over 12,000 visitors, marking a 10% rise compared to the previous year. This surge in attendance solidifies the Hub's position as a leading international destination for automotive enthusiasts and cultural heritage seekers.
Diverse Audiences
The Heritage Hub attracts a diverse audience, including vintage car enthusiasts, industry experts, tourists, and families with children. This diverse visitor base underscores the Hub's appeal to a broad range of interests and its contribution to the preservation and celebration of automotive history.
The Allure of Officina 81
One of the key attractions for visitors is the historic Officina 81 building itself, a former Fiat mechanical production plant dating back to 1939. The building has been meticulously restored to preserve its industrial character, featuring original green and mustard colors, concrete flooring, and metal pillars.
Thematic Exhibitions
The Heritage Hub houses a remarkable collection of around 300 cars from iconic Italian brands such as Fiat, Lancia, Abarth, Alfa Romeo, Autobianchi, and Jeep. The exhibition space showcases 64 vintage cars in eight thematic areas, including "Records and Races," "Concepts and Fuoriserie," "Archistars," "Eco and Sustainable," "Small and Safe," "Style Marks," "Epic Journeys," and "The Rally Era."1
Temporary Exhibitions
In 2024, the Heritage Hub hosted two temporary exhibitions dedicated to the 75th anniversary of the Abarth brand, further contributing to the record visitor numbers. Additionally, the "INSOLITE E SORPRENDENTI FIAT" exhibition, celebrating the 125th anniversary of Fiat, is still ongoing, offering visitors a glimpse into the lesser-known models and the brand's evolution.
Enhanced Visitor Experience
To enrich the visitor experience, the Heritage Hub has introduced new audio guides in Italian and English. These audio guides, accessible via smartphones, provide detailed information about the exhibits and can be enjoyed during or after the tour, allowing visitors to relive the immersive experience at their own pace.
Multifunctional Venue
Beyond its museum function, the Heritage Hub serves as a versatile venue for corporate and cultural events. In 2024, it hosted 27 events, including conferences, meetings, and workshops, with attendance reaching up to 1,500 participants for a single event.
Conclusion
The Heritage Hub's remarkable achievements in 2024 demonstrate its success in preserving and celebrating automotive heritage while providing a dynamic and engaging experience for visitors. With its diverse exhibitions, enhanced visitor resources, and multifunctional spaces, the Heritage Hub continues to solidify its position as a leading destination for automotive enthusiasts and cultural event organizers alike.
For more information and bookings, please visit the Stellantis Heritage website or contact heritagehub@stellantis.com.