SHERIDAN, WYOMING – Jan. 13, 2025 – For the first time in the 136-year history of the Rose Parade®, a fully electric fleet will escort the floats, and Honda is leading the charge. The company's "Electrified Dreams" float, a symbol of Honda's commitment to sustainability, will be accompanied by an all-electric procession including the Honda Prologue SUV, the Acura ZDX Type S performance SUV, and a fleet of Honda Motocompacto e-scooters.
"Electrified Dreams" Symbolizes a Sustainable Future
The "Electrified Dreams" float is a visual spectacle that blends organic and man-made materials, incorporating LED lights and roses to represent the delicate balance of our ecosystem. This design underscores Honda's dedication to environmental preservation and achieving zero emissions for all mobility products and business operations by 2050.
Jennifer Symington, assistant vice president of Marketing for American Honda, emphasized the company's commitment to sustainability, stating, "The Rose Parade is an annual opportunity for Honda to celebrate The Power of Dreams and, this year, the power of 'electrified dreams' that reflect our commitment to sustainable mobility. We hope to inspire everyone watching the Rose Parade that with our Honda Prologue and Acura ZDX, and the Honda Motocompacto e-scooter, the electrified future will help us achieve carbon neutrality, and deliver a whole lot of fun!"
A Star-Studded Opening Spectacular
The "Electrified Dreams" float will take center stage in the "Best Day Ever" opening spectacular. The performance will feature Xtreme sports athletes showcasing their skills on a trampoline amidst a dazzling pyrotechnics display. Adding to the excitement, chart-topping musical artists Aloe Blacc and Kiesza will perform, bringing their viral hits to the Rose Parade.
Honda's All-Electric Fleet Makes History
Leading the way in sustainable transportation, Honda's all-electric fleet will escort the "Electrified Dreams" float. This groundbreaking procession includes:
- Honda Prologue: The brand's first all-electric SUV will serve as the Official Sound Car, equipped with a state-of-the-art Bose sound system. Designed at the Honda Design Studio in Los Angeles, the Prologue boasts sleek styling, advanced technology like Google built-in, and wireless Apple CarPlay and Android Auto compatibility.
- Acura ZDX Type S: This high-performance SUV, designed at the Acura Design Studio in Los Angeles, will pace the parade. With nearly 500 hp, the ZDX Type S is the most powerful Acura SUV to date, showcasing the brand's commitment to "Precision Crafted Performance" in the electric age.
- Honda Motocompacto: Over 100 of these compact, affordable e-scooters, designed for urban mobility, will be used by Rose Parade volunteers throughout the event.
A Legacy of Partnership with the Pasadena Tournament of Roses®
Honda's relationship with the Tournament of Roses® spans over six decades. The company first collaborated with the Tournament in 1962 by providing motorcycles and has been a float participant since 1977. In 2011, Honda became the Rose Parade's first-ever presenting sponsor and has proudly led the parade every year since.
About Honda in America
Honda has been operating in the United States since 1959, employing over 30,000 associates dedicated to the development, manufacturing, sales, and service of Honda and Acura automobiles, power equipment, powersports products, and the HondaJet. With a commitment to building products close to its customers, Honda operates 12 major U.S. manufacturing facilities and works with 620 U.S. suppliers. In 2023, 70% of all Honda and Acura vehicles sold in the U.S. were American-made.