SHERIDAN, WYOMING – November 13, 2025 – Audi is stepping boldly into its next era with the breathtaking Audi Concept C, an all-electric roadster that blends purity, power, and emotional design into one unforgettable statement. First unveiled in Milan and later at the IAA in Munich, this street-legal concept gives drivers a tangible preview of Audi’s future — a future shaped by clarity, intelligence, and the kind of beauty that moves you before the wheels even turn.
A design language built on emotion
The Concept C isn’t just a car; it’s Audi’s new design philosophy made real. Built on four principles — clarity, emotional appeal, technical excellence, and intelligent design — the roadster radiates a level of confidence you can feel from every line and curve. Its proportions and surfaces carve out a new identity for the brand, one that hints at future production models while still feeling entirely fresh.
From open-top thrills to the elegance of a hardtop silhouette, the Concept C captures the freedom of a roadster without sacrificing refinement. If Audi’s iconic TT or R8 ever made your heart race, the Concept C feels like the natural — and electrifying — next chapter.
Where craftsmanship meets serenity
Inside, the Concept C is a masterclass in sensory design. Audi’s designers focused on crafting an interior that feels curated, calm, and beautifully intuitive. Materials aren’t just placed — they’re composed, shaping not just the cabin but the emotional atmosphere within it.
Part of the magic is in the details:
- Subtle, integrated technology that never dominates the space
- The signature, satisfying “Audi click” of high-quality physical controls
- A discreet, foldable 10.4-inch display that stays hidden until needed
- Steering-wheel and console haptic controls that deliver clarity and precision
The result is an environment where digital meets tactile in perfect harmony — a quiet confidence rather than a sensory overload.
Bridging heritage with bold electric identity
Audi has always been at its best when design and innovation merge — think of legends like the TT, R8, RS 6, or even the historic Auto Union Type C. The Concept C extends that lineage into the electric age, proving that sustainability doesn’t require sacrificing soul.
This is a roadster that connects past and future in the most thrilling way possible: through feeling. Driving emotion remains at the center of everything, just now reinvented with modern electric dynamics.
Why the Audi Concept C matters
The Concept C isn’t simply a design exercise. It’s Audi openly declaring the type of electric future it wants to build — one that remains beautiful, engaging, and deeply human. Its combination of open-air performance, design purity, and sensory craftsmanship suggests a production model that could change what people expect from an EV sports car.
Editorial extra: How Concept C compares to previous Audi icons
- TT: Concept C brings back the clean design purity but with elevated emotional softness.
- R8: It channels the R8’s performance attitude, but with an EV-first mindset.
- RS models: It inherits their dynamism while trading aggression for elegance.
For Audi, the Concept C is more than a concept — it’s a promise. A signal that electric driving can remain visceral, stylish, and unmistakably Audi.
Learn more at www.audi.com.