Berlin – September 17, 2026 -- Global e-bike brand ENGWE has named Dutch football legend Robin van Persie as its new brand ambassador, timed to launch ahead of European Car-Free Day on September 22.
The campaign links Van Persie's career to a promise of reliability
The partnership, called "GOOD AS G.O.A.T," plays on the phrase "good as gold" and the sporting term GOAT (Greatest of All Time). It ties Van Persie's playing career -- which included a Premier League title, two Golden Boots and his 2014 World Cup diving header for the Netherlands, across Feyenoord, Arsenal and Manchester United -- to the idea of being someone people can count on, both on and off the pitch.
"Robin represents performance, discipline and reliability, but also an active way of life that goes far beyond football," an ENGWE executive said. Van Persie said reliability in his equipment, decisions and the people around him has always mattered to him, adding that staying active is now equally important.
Van Persie will ride ENGWE's L20 3.0 Series
For the partnership, Van Persie rides the ENGWE L20 3.0 Series under the tagline "COUNT ON EVERY RIDE." The series features a step-through frame, full suspension, torque-sensing assistance, fast charging and connected IoT features. The L20 3.0 Pro model has already received the iF DESIGN AWARD 2026.
ENGWE is running a discount campaign through October 8
To coincide with Car-Free Day, ENGWE will run a "Car-Free, Carefree" campaign from September 16 to October 8, offering savings of up to €685 on its e-bikes and encouraging riders to swap short car trips for e-bike journeys.
On September 19, Van Persie will make his first major public appearance for the brand at SOE Spain, at ENGWE's booth G40-F, where media can meet him and try the company's latest e-bike models.
In Europe, ENGWE operates 15 branded stores and works with more than 400 retail partners, backed by a global network of 18 overseas warehouses and over 450 after-sales service centers.