Robin van Persie Becomes Face of ENGWE E-Bikes Ahead of Car-Free Day
Berlin – September 17, 2026 -- Global e-bike brand ENGWE has named Dutch football legend Robin van Persie as its new brand ambassador, timed to launch ahead of European Car-Free Day on September 22.
The campaign links Van Persie's career to a promise of reliability
The partnership, called "GOOD AS G.O.A.T," plays on the phrase "good as gold" and the sporting term GOAT (Greatest of All Time). It ties Van Persie's playing career -- which included a Premier League title, two Golden Boots and his 2014 World Cup diving header for the Netherlands, across Feyenoord, Arsenal and Manchester United -- to the idea of being someone people can count on, both on and off the pitch.