ENGWE

New York – September 18, 2026 -- ENGWE has launched Eagle, its first electric dirt bike, priced at $899 against a $1,199 MSRP, with the first 300 orders receiving a $276 riding kit that includes gloves, knee pads, goggles and a U-lock.

The bike marks ENGWE's move beyond commuter e-bikes into off-road recreation, aimed at riders looking to explore trails rather than pavement.

A 14-year-old with Tourette syndrome becomes the face of the launch

ENGWE named Carter Metcalfe, 14, as Eagle's product ambassador. Metcalfe, who has Tourette syndrome, has said mountain biking gave him confidence and a way to express himself as he faced challenges growing up. He now shares his story to encourage other young riders to take on new challenges.

Berlin – September 17, 2026 -- Global e-bike brand ENGWE has named Dutch football legend Robin van Persie as its new brand ambassador, timed to launch ahead of European Car-Free Day on September 22.

The campaign links Van Persie's career to a promise of reliability

The partnership, called "GOOD AS G.O.A.T," plays on the phrase "good as gold" and the sporting term GOAT (Greatest of All Time). It ties Van Persie's playing career -- which included a Premier League title, two Golden Boots and his 2014 World Cup diving header for the Netherlands, across Feyenoord, Arsenal and Manchester United -- to the idea of being someone people can count on, both on and off the pitch.

New York – September 07, 2026 -- ENGWE has launched the E26 3.0, a dual-motor all-terrain e-bike priced at $1,799, discounted from $2,399, with the offer running through September 27 and including a complimentary accessory gift valued at $99.

Dual motors switch on when the terrain gets rough

The E26 3.0 lets riders toggle between single- and dual-motor modes. Single-motor operation is built for efficient road riding and longer trips, while dual-motor mode adds traction and climbing power for steep hills, loose gravel, sand or difficult trails. Splitting power across both wheels is designed to keep the bike stable when surface conditions turn unpredictable.