New York – October 01, 2026 -- Silk brand LILYSILK is renewing its five-year partnership with the National Breast Cancer Foundation (NBCF) through a new campaign called "A Bloom of Care," tied to a fresh sleepwear collection.
The brand has donated over $82,000 to breast cancer support since 2022.
Since the partnership began in 2022, LILYSILK has contributed $82,057.38 to NBCF through monetary and gift-in-kind donations and cause-marketing campaigns. That funding has helped provide breast health education to 32 women, support 144 hospital partners, fund 23 mammograms, assist 123 patients in navigating care, and engage 1,558 volunteers.
A new three-piece collection will funnel sales toward the cause.
The renewed collaboration centers on the Lily Embrace Collection, an extension of the brand's existing Hope's Collection. The line includes the Hope's Short Silk Print Nightgown, Hope's Lily-Print Silk Pajama Set and Hope's Full-Length Lily-Print Silk Pajama Set, all made from 19-momme silk charmeuse with a pearl-like sheen on the front and a matte finish on the reverse. The lily-motif print is meant to evoke renewal, compassion and strength.
Twenty percent of sales from the collection will go to NBCF through 2027.
From September 11, 2026, through December 31, 2027, LILYSILK will donate 20% of gross retail sales from the Lily Embrace Collection to NBCF, funding early detection, education and support services for those affected by breast cancer.
"At LILYSILK, we believe beauty is not only about what we create. It is also about the care we extend — to ourselves, to each other and to the communities around us," said David Wang, CEO of LILYSILK. Candice Hensley, Director of Strategic Partnerships at NBCF, said the organization is grateful for the continued collaboration and the impact it has made for individuals and families affected by breast cancer.