Aonic Club Sells Protein and Supplements at Cost for $49
San Francisco – October 13, 2026 -- Aonic Club, a new membership service, lets members buy products at cost with no retail markup. Founding members pay $49 for the first year, a launch rate that undercuts the regular $99 first-year fee.
The service starts with Aonic's existing catalog of protein and supplement products. A waitlist for membership opens October 13 at aoniclife.com.
Membership fees replace product markups
Aonic says traditional retail prices stack markups from brokers, distributors, brands and retailers. To remove those layers, it sources ingredients directly, controls its formulas and production, and sells online to members.
Membership is the company's only source of profit. After the first year, the fee rises to $149. The company says it uses AI to improve sourcing and operations, and relies on its community and product value to cut marketing spend.