Hilton Opens a 45-Room Madrid Hotel on Calle de Preciados
Madrid – October 27, 2026 -- Casa Verbena Madrid, a 45-room hotel on Calle de Preciados in the centre of the Spanish capital, has opened as the first European property in Hilton's Outset Collection. Interiors come from Madrid-born designer Lorenzo Castillo, and every morning starts with a traditional Madrileño breakfast.
The name comes from a Madrid street party
Casa Verbena is named after the verbena, a lively Spanish neighbourhood celebration built around food, music and shared traditions. The hotel also draws on costumbrismo, the Spanish artistic tradition of depicting local customs, characters and daily rituals. The aim is to show guests the cafés, streets and squares that shape life for Madrileños, beyond the landmarks.