ChatGPT

Southwest Airlines Launches Flight Booking Plugin in ChatGPT

Dallas – – October 06, 2026 -- Southwest Airlines has launched a plugin inside ChatGPT that lets travelers search and shop for Southwest flights directly within the chatbot, marking the first phase of an AI-powered booking rollout built with OpenAI and Amazon Web Services.

Southwest becomes the first U.S. airline to offer a dedicated ChatGPT plugin

The tool allows customers to discover destinations and explore flight options without leaving the ChatGPT interface, giving Southwest a presence earlier in the travel-planning process. The company describes it as a step toward a simpler, more direct path from initial inspiration to an actual booking.

Princess Cruises Launches First Cruise-Planning App Inside ChatGPT

Fort Lauderdale – September 28, 2026 -- Princess Cruises has become the first global cruise line to launch a native app inside ChatGPT, letting travelers search, compare and plan trips across its fleet using plain conversational language.

Travelers can tag @princesscruises to search 330+ destinations across 17 ships

Once the Princess app is installed in ChatGPT, guests can type requests such as "@princesscruises Show me seven-night cruises that visit Santorini in August 2027" or "@princesscruises Help me plan a cruise to Alaska next summer." Within the same chat, they can compare itineraries and ships, check current pricing and availability, and explore ports, shore excursions, cruisetours and onboard packages.