Jeep Drives Into Marvel's 'Avengers: Doomsday' Universe
AUBURN HILLS – November 06, 2026 -- Jeep is sending its 4x4s into the worlds of Marvel Studios' "Avengers: Doomsday" with a new campaign running through December in the U.S. and select global markets. The film opens in theaters on December 18, 2026.
"A Jeep 4x4 for Any Universe" is the third and final chapter of a yearlong Jeep and Marvel collaboration. The co-branded spot moves from Avengers Tower in New York to the X-Mansion, and from the Fantastic Four Universe to Latveria, the nation ruled by Doctor Doom.
The Thing takes the wheel of a Wrangler
Captain America, Human Torch, H.E.R.B.I.E. and Nightcrawler appear in the spot. In one of its signature moments, The Thing drives a Jeep Wrangler. The premise is that the terrain changes from world to world while the vehicle brand stays the same.
"Jeep people have always looked at the unfamiliar as an invitation to explore," said Jeep CEO Branden Coté.