AUBURN HILLS – November 06, 2026 -- Jeep is sending its 4x4s into the worlds of Marvel Studios' "Avengers: Doomsday" with a new campaign running through December in the U.S. and select global markets. The film opens in theaters on December 18, 2026.
"A Jeep 4x4 for Any Universe" is the third and final chapter of a yearlong Jeep and Marvel collaboration. The co-branded spot moves from Avengers Tower in New York to the X-Mansion, and from the Fantastic Four Universe to Latveria, the nation ruled by Doctor Doom.
The Thing takes the wheel of a Wrangler
Captain America, Human Torch, H.E.R.B.I.E. and Nightcrawler appear in the spot. In one of its signature moments, The Thing drives a Jeep Wrangler. The premise is that the terrain changes from world to world while the vehicle brand stays the same.
"Jeep people have always looked at the unfamiliar as an invitation to explore," said Jeep CEO Branden Coté.
The campaign runs across broadcast, social and dealerships
The 360-degree campaign includes national and dealership creative. It will run across broadcast, social media, digital, website, CRM and experiential events, with U.S. and global executions. It covers the Jeep brand portfolio.
The partnership began in May with a shared 1941 birth year
Jeep and Captain America were both born in 1941, and the collaboration started from that coincidence. The first chapter, "Origin Story," launched in May. It introduced the 2026 Jeep Wrangler America250 special edition, which has an exclusive Captain America shield tire cover. That phase also included a limited-edition Marvel comic book cover showing Captain America and the Wrangler America250.
The second chapter, "The Original Superheroes," was the Summer of Jeep campaign. It shifted the focus to U.S. military veterans who had served as captains across land, air and sea. They drove the Jeep Wrangler, Grand Cherokee, Cherokee, Gladiator, Grand Wagoneer and Compass.
Disney and Stellantis executives back the finale
Nate Buelow, chief marketing officer of Stellantis North America, noted that Jeep has given adventure seekers the freedom to go beyond the familiar for 85 years. Lylle Breier, EVP of partnerships, promotions and events at Disney, called the collaboration an "incredible creative journey." Holly Frank, VP of global marketing partnerships and promotions at Disney, said the Jeep lineup fits the film's different worlds and environments.
The film brings together heroes from three universes
"Avengers: Doomsday" is directed by Anthony and Joe Russo, with a screenplay by Stephen McFeely and Michael Waldron. Heroes from three distinct universes face what the source describes as an existential threat. The cast includes Robert Downey Jr., Chris Evans, Chris Hemsworth, Pedro Pascal, Paul Rudd, Anthony Mackie, Florence Pugh and Vanessa Kirby.
All three campaign chapters were created with the Chicago-based advertising agency Highdive.