New Platform 'Silver Awakening' Targets 67 Million U.S. Women Over 50
Dover, Del. – September 18, 2026 -- Silver Awakening, an online personal empowerment platform for women 50 and older, launched today to help a demographic of more than 67 million people in the U.S. and one billion worldwide navigate major life transitions.
Women over 50 drive trillions in economic activity but rarely see themselves in media
Citing AARP's 2026 Longevity Economy Outlook, the company notes Americans 50+ generated $12.5 trillion in economic activity in 2024, accounting for 43% of U.S. GDP. NielsenIQ projects women will control 75% of discretionary spending by 2029. Despite that influence, AARP research found 64% of U.S. women 50+ rarely or never see themselves represented in current media.