Chicago – October 06, 2026 -- Off-price retailer Burlington is rolling out free giveaways and fan events across Chicago this month as part of a new partnership with the Chicago Bulls and a sponsorship of the Chicago Ultimate Women's Expo.
Burlington becomes the Bulls' preseason presenting partner
As Preseason Presenting Partner, Burlington will be at the United Center for the team's first two preseason home games on Oct. 7 and 9, offering fans a custom photo experience. The first 2,000 fans at all three home preseason games -- Oct. 7, 9 and 16 -- will receive a free Burlington x Chicago Bulls belt bag.
Burlington is also the Presenting Partner of the Chicago Luvabulls dance team, with branding featured throughout the arena during games.
Bulls forward Caleb Wilson said the partnership felt like "becoming part of a family" as he joins the city's basketball history.
A free pep rally kicks off the regular season on Oct. 23
Burlington will host an in-store community pep rally from 3-5 p.m. on Friday, Oct. 23, at its store at 2627 N Elston Ave in Chicago. The event includes appearances by Bulls alumni and mascot Benny The Bull, plus giveaways of Caleb Wilson jerseys, home opener tickets, and Burlington gift cards.
Free tote bags go out at Chicago stores and a women's expo
On Saturday, Oct. 24, the first 200 customers at every Chicago-area Burlington store will receive a reusable Burlington x Chicago canvas tote bag.
Burlington is also sponsoring the Chicago Ultimate Women's Expo on Oct. 24-25, hosting two fashion shows previewing holiday trends. The first 10,000 attendees at the expo will receive the same tote bag.
The retailer is expanding its footprint in the city
Burlington currently operates 50 locations across the Chicago area, part of a nearly 1,300-store national network. New locations feature a modernized format with wider aisles and bilingual signage.
Chris Miller, executive vice president and chief marketing officer at Burlington, said the company wanted to introduce "a more exciting, modern Burlington to Chicago" through partnerships with organizations embedded in the city.