Misano – September 09, 2026 -- Cycling brands evolve and ELITEWHEELS showcased new performance-focused bikes and carbon wheel systems at the Italian Bike Festival (IBF) 2026, held September 4-6 at the Misano World Circuit.
The two brands shared booth W3, drawing riders, media, retailers and fans throughout the event.
evolve pushes data-driven frame design across road and gravel lines
evolve presented updates to its CIMA road bike range and CIMA GR gravel line, built around measurable performance metrics covering weight, stiffness, aerodynamics and handling. The brand is preparing further product development in additional categories for upcoming seasons.
ELITEWHEELS draws on 15 years of carbon wheel engineering
ELITEWHEELS highlighted its carbon wheel systems, developed over more than 15 years and tested in competition by UCI-level professional riders. The company positions its wheels around three core traits: light weight, aerodynamic efficiency and reliability.
Pro riders from UCI-sponsored teams spoke directly with visitors on September 4
On the festival's opening day, riders from UCI teams sponsored by evolve and ELITEWHEELS held discussions with attendees, including veteran professional Domenico Pozzovivo and riders from Italy's MG.K Vis team. The talks covered race strategy, equipment choices, training and performance. Visitors were then able to test selected products on-site.
"For equipment choices during the grand tours, reliability is essential, and that's exactly what I see with Elitewheels," Pozzovivo said.
Both brands are expanding their European footprint through local distribution deals
evolve and ELITEWHEELS used the festival to deepen ties with European cyclists and industry partners through local distribution partnerships, professional team collaborations and media engagement. The companies plan continued investment in product development, testing and market support in Europe, with new R&D capabilities and additional performance-focused products expected in coming seasons.
Both brands remained at booth W3 through the close of IBF 2026 on September 6.