Misano – September 10, 2026 -- Cycling brands evolve and ELITEWHEELS presented their latest high-performance bike and wheel developments at the Italian Bike Festival (IBF) 2026, held September 4-6 at the Misano World Circuit.
The two brands welcomed cyclists, media, industry professionals and enthusiasts at Stand W3, where product innovation met professional racing experience.
evolve highlights its CIMA Road and CIMA GR Gravel platforms
evolve showcased newest developments in its data-driven approach to weight, stiffness, aerodynamics and handling. The brand continues expanding its lineup with race-ready engineering, including the CIMA Road and CIMA GR Gravel platforms, while preparing further developments in additional categories.
ELITEWHEELS draws on 15 years of carbon wheel experience
ELITEWHEELS, with more than 15 years in high-performance carbon wheels, presented its lightweight, aerodynamic and reliable wheel systems. Its products have been tested in competitive racing contexts, including by UCI professional cyclists.
Pro riders met visitors on September 4 to discuss gear and racing
On September 4, evolve and ELITEWHEELS hosted meet-and-greet sessions with riders from their sponsored UCI teams, including veteran professional Domenico Pozzovivo and riders from the Italian MG.K Vis team. Discussions covered racing, equipment choices, training and performance. Selected products were made available afterward for visitor test rides.
Domenico Pozzovivo said reliability is the most important factor when choosing equipment for major tours, adding that this is what he sees from Elitewheels.
Stand W3 saw traffic from media, riders and retailers on opening day
Media, cyclists, retailers and visitors from across the European cycling community visited Stand W3 during the festival's opening day, giving both brands direct engagement with local partners.
Both companies said they plan to continue investing in product development, testing and European market support, with new R&D capabilities and additional performance-oriented products planned for upcoming seasons. Visitors could find evolve and ELITEWHEELS at Stand W3 through September 6.