New York – September 14, 2026 -- Jameson Irish Whiskey, the Official Spirits Sponsor of the NFL, has launched America's Biggest Round, a nationwide program offering up to $5 million in bar tabs for football fans this season.
Fans can claim up to $20 cash back on a Jameson drink
The promotion kicked off in select markets, letting bar patrons scan in-bar QR codes on coasters and table tents to unlock local offers. In participating rebate states, customers who order a Jameson drink can upload their receipt for up to $20 back via PayPal or Venmo. In states not eligible for the rebate, fans can instead enter a sweepstakes for a chance to win $20 toward their next round. Eligible purchases run from September 9 through November 30, 2026, with receipt submissions due by December 4, 2026. Participants must be 21 or older and are directed to the Jameson Sports Bar Locator to find watch parties and signature drink menus, including options like Green Tea Shots and Jameson Ginger & Lime.
Two-time Super Bowl champion Eli Manning is fronting the campaign
Manning is teaming with Jameson to promote the effort, sharing his own gameday rituals and rallying fans around the tradition of watching football at neighborhood bars. "The spirit of fandom and community at a local bar on gameday is really unique," Manning said, adding that he wanted to celebrate fans who make the trip to their local spot every week.
The campaign leans on a new tagline: "Sláinte to Showing Up"
Colin Kavanagh, Chief Marketing Officer at Pernod Ricard North America, said the brand wants to recognize the regulars and bartenders who turn gamedays into shared memories. The broader creative campaign, debuting later this month, is built around Jameson's founding idea of making a new friend every day.
Rebate eligibility excludes residents of Arizona, Hawaii, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, North Carolina, Oregon, Pennsylvania, Tennessee, Texas, Utah and Virginia, where the sweepstakes option applies instead. Sponsor for both offers is Pernod Ricard USA, based in New York.