Los Angeles – September 15, 2026 -- Los Angeles Football Club and LINE FRIENDS (corporately known as IPX) launched an exclusive merchandise collection featuring the character BROWN, debuting on Korean Heritage Night at BMO Stadium.
The collection includes an adult T-shirt, a kids T-shirt, a kids hoodie, three types of heat-transfer patches designed for direct application to LAFC jerseys, the BROWN Classic Plush Keyring and the BROWN Random Mini Keyring.
Fans can buy most items in-stadium or online
The collaborative pieces are sold at the LAFC HQ Shop inside the stadium and at MLSstore.com, LAFC's official online store. The BROWN Random Mini Keyring is the exception, available exclusively at the LAFC HQ Shop in the stadium.
The partnership traces back to March 2026
LAFC and IPX first announced their collaboration in March 2026 to mark BROWN's 15th anniversary, bringing the character to Los Angeles for the 2026 MLS season. Anticipation grew in May, when LINE FRIENDS opened pre-orders for the Classic Plush Keyring and Random Mini Keyring ahead of the full launch.
Korean Heritage Night adds a pre-game photo zone
Beyond the merchandise drop, the event features a pre-game photo zone from 6PM to 7:20PM at the corner of the SW Concourse, where the BROWN mascot meets fans for photos.
An IPX spokesperson said the launch blends LAFC's sports culture with BROWN's appeal, calling it a step forward in the ongoing partnership between the two organizations.