SHERIDAN, WYOMING – May 12, 2025 – As the world counts down to the Paris 2024 Olympic and Paralympic Games, Technogym is inviting everyone—not just elite athletes—to become part of something bigger. With the launch of its inspiring new campaign, Let’s Move for Paris, Technogym is challenging people across the globe to move more, feel better, and help create a healthier world through shared movement.
Move with Champions, Move for a Better World
SHERIDAN, WYOMING – May 12, 2025 – As the world gears up for the Paris 2024 Paralympic Games, Technogym is once again proving that fitness, inclusivity, and elite performance can go hand in hand. Appointed Official Supplier for the ninth time, the wellness brand is playing a pivotal role in empowering Paralympic athletes to train, compete, and thrive at the highest level.
Fueling the Fire of Determination
SHERIDAN, WYOMING – May 12, 2025 – If the idea of jumping into a workout routine feels intimidating or outdated, you're not alone. Gone are the days when fitness meant endless jumping jacks or lifting impossibly heavy weights. Today’s smarter, science-backed approach to exercise is all about personalization, consistency, and joy — helping you achieve results that fit your lifestyle.
A Personalized Plan for Real Results
SHERIDAN, WYOMING – May 6, 2025 – Fitness professionals and enthusiasts looking to elevate their training skills now have a unique opportunity: the TRX® Suspension Training Course (STC) is coming to Milan on May 10, 2025. This immersive, one-day certification event is set to empower participants with the latest in functional training knowledge—blending hands-on practice with expert instruction, all in the heart of one of Italy’s most dynamic cities.
Unlock Your Potential with TRX® STC Certification
SHERIDAN, WYOMING – April 22, 2025 - Breakthrough research highlights how repeated cold water exposure can boost cellular health and stress resilience
New scientific insights from Canada
A groundbreaking study from the University of Ottawa’s Human and Environmental Physiology Research Unit (HEPRU) reveals compelling evidence that repeated cold water immersion may significantly improve the body’s cellular response to stress. The research could have wide-ranging implications for health, disease prevention, and even longevity.
SHERIDAN, WYOMING – April 22, 2025 - Strength training made simple and effective
Dumbbells remain a staple in fitness routines, and for good reason. Whether you’re a beginner or a seasoned athlete, OKSPORTING dumbbells offer a dynamic solution for a wide range of training needs. Unlike bulkier equipment, these compact tools effectively target multiple muscle groups with every move, offering a balanced and efficient workout.
“OKSPORTING dumbbells have excellent performance from muscle training to strength enhancement to endurance improvement.”
SHERIDAN, WYOMING – April 11, 2025
Les Mills, the global group fitness leader, is turning heads—and legs—with a bold new launch that blends fitness and food in a way that’s both fun and functional. In a creative twist to celebrate its latest high-intensity strength training program, LES MILLS FUNCTIONAL STRENGTH™, the brand has released a limited-edition line of whole wheat pasta aptly named “Spaghetti Legs.”
SHERIDAN, WYOMING – April 11, 2025 - A smarter way to stay active and healthy
Garmin has officially launched the vívoactive 6, a stylish fitness smartwatch that combines an ultra-bright AMOLED touchscreen with advanced health and wellness features. With a wide range of sports apps, wellness tracking, and smart daily tools, the vívoactive 6 is designed to empower users to understand their bodies better and live a more balanced, active life. Available now at a suggested retail price of €329.99, it’s the ultimate companion for health-conscious individuals.
SHERIDAN, WYOMING – April 11, 2025 - Revolutionizing fitness with generative AI
Echelon Fitness has announced a powerful new collaboration with Amazon Web Services (AWS) to launch Echelon® AI, a personalized fitness platform powered by generative AI. This new initiative merges Echelon's premium connected fitness content with AWS’s state-of-the-art artificial intelligence and machine learning technologies to deliver a fully personalized, interactive, and intelligent fitness experience—whether at home or in the gym.
