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Lifestyle & Leisure

TJ Maxx’s ‘Maxxinista Express’ Turns Holiday Shopping into a Road-Trip Party

SHERIDAN, WYOMING – December 4, 2025 – Holiday shopping is getting a full glam upgrade this year as TJ Maxx hits the road with the first-ever Maxxinista Express, a double-decker tour bus created for the brand’s most devoted superfans. Rolling into Los Angeles, Dallas and Miami this December, the experience turns a day of “Maxx-hopping” between stores into a festive, content-ready celebration of style, community and seriously good deals.

A holiday road trip made for Maxxinistas

The Maxxinista Express is more than a branded bus – it’s a moving love letter to shoppers who swap TJ Maxx hauls, compare “you won’t believe what I got this for” moments and share their finds on social media. The tour takes select fans on a full day of visits to three beloved TJ Maxx stores in each city, complete with surprises and themed challenges along the way.

Build-A-Bear x Hello Kitty & Friends Brings Kawaii Magic to American Dream and Mall of America

SHERIDAN, WYOMING – December 4, 2025 – Fans of Hello Kitty®, cuddly plush and over-the-top mall adventures are getting a new reason to smile: the immersive Build-A-Bear x Hello Kitty and Friends Workshop experience is going national. After a hugely successful debut in Los Angeles, Build-A-Bear Workshop and Sanrio® are opening two new themed Workshops at American Dream in New Jersey and Mall of America in Minnesota in early 2026.

From LA hit to nationwide fan destination

The first Build-A-Bear & Hello Kitty and Friends Workshop quickly became a must-visit spot in Los Angeles, drawing collectors, families and longtime Sanrio fans who wanted more than just another store visit. It proved there’s something uniquely powerful about choosing a character, stuffing it yourself and sealing it with the signature Heart Ceremony in a world filled with bows, pastel colors and iconic faces.

Into the Volcano: How Adventure Photography Turns Risk into Lifelong Rewards

SHERIDAN, WYOMING – December 2, 2025 – Standing just metres from a glowing lava lake, clipped into a rope 600 metres inside an active volcano, most people would be thinking about getting out as fast as possible – but for German adventure photographer and filmmaker Ulla Lohmann, that’s exactly where she feels most alive. For more than 25 years, she has chased eruptions, lava flows and extreme landscapes around the world, turning a childhood fascination with volcanoes into a dream career that blends travel, storytelling and science.

From childhood volcano fan to National Geographic storyteller

Ulla’s path into adventure photography started young. At eight years old, her father took her to Vesuvius, Campi Flegrei and Pompeii, where she fell in love with what she calls “the breath of the earth”. That mix of danger, history and raw power never left her.

Gran Turismo 50 Alpine Limited Edition Brings French Sport-Luxe Style to the Water

SHERIDAN, WYOMING – November 28, 2025 – At the Paris Nautic Show, two French icons are stepping onto the same stage as BENETEAU and Alpine reveal the new Gran Turismo 50 Alpine limited edition, a sport-luxury yacht designed for people who love performance on both land and sea.

Two French legends meet on the water

The Gran Turismo 50 is already the flagship of BENETEAU’s Gran Turismo line, but this new Alpine limited edition turns it into something even more special for style-conscious boaters. BENETEAU brings 140 years of boatbuilding expertise, while Alpine contributes its motorsport DNA and bold design language. Together, they’ve created a yacht that feels like a natural extension of a French performance car lifestyle.

BMW at 50 in America: The Human Stories Behind the Badge

SHERIDAN, WYOMING – November 25, 2025 – As BMW of North America celebrates 50 years in the U.S., the most powerful part of its story isn’t just the cars or the campuses—it’s the people whose careers, passions, and everyday decisions keep the brand moving forward.

The People Who Turn a Brand into a “Family”
Ask former BMW of North America CEO Bernhard Kuhnt what associates contribute to the company’s success and his answer is instant: “Everything!” He describes BMW NA colleagues as “hugely diverse in the truest sense, and very professional, very motivated,” and remembers his time from 2017 to 2021 as a period when “the individual areas of the organization were all driven, and they all wanted to succeed.”

Effortless Elegance at Sea: The All-New Princess F58 Sets Sail in Style

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 11, 2025 - The Princess F58 has arrived - and it's redefining what luxury and space mean in a 58-foot yacht. With the unmistakable elegance that has made Princess Yachts a symbol of British craftsmanship, the new F58 blends refined design, cutting-edge engineering, and effortless livability in one exceptional package.

A yacht that feels far larger than its size
At 59 feet overall, the new Princess F58 Flybridge Yacht has been masterfully designed to feel like a much larger vessel. Her generous flybridge, complete with a sleek GRP hardtop and dimmable lighting, invites guests to dine, lounge, or simply take in the sea breeze in total comfort. Forward, a spacious foredeck terrace offers a second alfresco area - ideal for sunbathing or cocktails at sunset.

Nautor Swan Brings Its Spirit to Japan with the Inaugural Swan Asian Regatta

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - For the first time in its storied history, Nautor Swan's sailing legacy sets course for Asian waters. The inaugural Swan Asian Regatta will take place from November 7-9, 2025, at the picturesque Riviera Zushi Marina in Japan - a stunning venue overlooking Sagami Bay with views of Mount Fuji.

The event marks a milestone for both Nautor Swan and Japan's growing sailing community, uniting owners, crews, and enthusiasts for three days of sport, celebration, and cultural exchange. More than just a regatta, it's a symbol of shared passion, craftsmanship, and friendship on the open sea.

H9 Outboard Redefines Luxury Boating with Style, Space, and Smart Design

SHERIDAN, WYOMING – September 23, 2025 –

For boating enthusiasts who crave elegance, functionality, and unforgettable experiences on the water, the newly launched H9 Outboard (H9 OB) offers an irresistible blend of sleek design, premium craftsmanship, and intelligent comfort features. Whether you're sailing on a serene lake or powering through open ocean waters, the H9 OB transforms every trip into a stylish escape.
Elegance That Turns Heads on Any Water

With its signature vertical stem profile, streamlined H-Series lines, and seamlessly integrated windshield, the H9 OB is designed to deliver both high performance and timeless elegance. This model isn’t just about getting from point A to B—it’s about arriving with presence.

Four Winns Launches H9 Sterndrive: Luxury, Comfort, and Custom Style on the Water

SHERIDAN, WYOMING – September 23, 2025 –

Boating enthusiasts looking for a blend of elegance, performance, and personalized comfort have a new reason to celebrate. The newly launched H9 Sterndrive from Four Winns sets a new benchmark for premium bowriders under 40 feet, combining timeless design with high-end features that redefine what’s possible on the water.

Crafted for those who appreciate refined craftsmanship and seamless functionality, the H9 Sterndrive brings luxury boating to a whole new level — perfect for relaxing afternoons on a lake or unforgettable escapes at sea.

Style Meets Functionality in Every Detail

At first glance, the H9 Sterndrive captures attention with its sleek silhouette, vertical stem profile, and signature integrated windshield — offering both stability and striking aesthetics. But its beauty is far more than skin deep.

Four Winns H6 Outboard Redefines Premium Bowrider Comfort and Smart Design

SHERIDAN, WYOMING – September 23, 2025 –

For boating enthusiasts who expect more than a ride, the newly launched Four Winns H6 Outboard (H6 OB) promises a stylish upgrade to the luxury day cruiser experience. With its bold European-inspired design, versatile layout, and upscale amenities, this 26-foot premium bowrider is making waves as a serious contender in its category — blending elegance, function, and innovation on the water.

Whether entertaining friends or heading out for a family day trip, the H6 OB brings comfort, style, and thoughtful features together in one sleek package.

Bold Styling That Stands Out

The H6 OB is immediately recognizable by its vertical bow stem, a signature of the H-Series and a nod to refined European marine design. Its sculpted lines and balanced profile give it a premium presence that easily rivals larger, more expensive vessels.