Arlington – November 06, 2026 -- Viewers of the 100th Macy's Thanksgiving Day Parade on Thursday, Nov. 26, will see Pinelope, a float with an animatronic bowler in kinetic action, roll through New York City. Go Bowling is sending her down the parade's 2 1/2-mile route.
Pinelope travels the route with pin-costumed characters
Bowling pin-costumed characters will accompany the float. Go Bowling, the consumer-facing brand of the International Bowling Campus, has been an official parade partner since 2018.
This year's parade includes a record 100 inflatable elements, the return of some past favorites and several new characters.
One bowler can win a $1,000 Macy's shopping spree
Go Bowling is running a sweepstakes for the 2026 Macy's Thanksgiving Day Parade Shopping Spree. One winner receives $1,000 to spend at Macy's. Entries go through the Go Bowling website.
Industry leaders frame the float as an invitation to bowl
Tyler Herreman, President of the Bowling Proprietors' Association of America, said bowling brings people of all ages together and creates lasting memories. John Harbuck, President of Strike Ten Entertainment, said the parade lets the sport reach millions of people during Thanksgiving. His holiday pitch: "Don't Go Boring, Go Bowling!"
The parade airs on NBC, Peacock and Telemundo
The broadcast starts at 8:30 a.m. in each U.S. time zone on NBC, Peacock and Telemundo. Viewers should check local listings for details.