Newark, N.J. – September 29, 2026 -- SNICKERS and adidas are releasing their first joint football cleat, the ADIZERO ELECTRIC + II, priced at $180 and landing exclusively at adidas.com/us/football-cleats starting October 10 in limited quantities.
The cleat hides a Halloween twist inside a chocolate-brown shell
The design pairs SNICKERS' signature chocolate-brown colorway with adidas' Adizero platform, built with a synthetic and textile upper for a snug, adaptive fit and a lightweight build meant for speed and agility. A lace closure keeps the shoe secure, while a ghoulish green insole and a SNICKERS lace charm nod to the approaching Halloween season.
Fans can win limited-edition candy bars without buying the shoes
Starting today through October 13, fans can enter a sweepstakes at SNICKERS.com/adidas for a chance to win limited-edition SNICKERS x adidas candy bars, which are not sold at retail. SNICKERS is also releasing a hidden batch of SNICKERS Ghoulish Green bars tied to the cleat's green insole detail, framed as a treat that disappears once the promotion ends.
NFL rookie Carnell Tate headlines a second giveaway in October
NFL rookie Carnell Tate, a partner on the campaign, is set to deliver a "game day surprise" on October 11 tied to the collaboration. Separately, from October 12 to 16, fans can enter via SNICKERS' Instagram account for a chance to win a one-of-a-kind prize inspired by the partnership.
Maria Urista, Vice President of Chocolate Marketing at Mars Snacking, said the partnership brings SNICKERS' brand of unexpected satisfaction to football "like never before," combining the Halloween and football seasons into one limited-run release.