Sport & Leisure

SHERIDAN, WYOMING – July 3, 2024 – SHERIDAN, WYOMING – July 3, 2024 – adidas, the global powerhouse in sports and lifestyle footwear, today unveiled the VeloStan Smith, a revolutionary sneaker that seamlessly blends the iconic Stan Smith design with innovative cycling technology. This launch marks a bold new chapter in urban mobility, catering to the growing community of cyclists who demand both performance and style in their everyday footwear.

Redefining the Cycling Experience

The VeloStan Smith is not just a shoe; it's a statement of intent. It reimagines what cycling footwear can be, merging heritage with innovation to create a truly unique product. The shoe retains the timeless Stan Smith silhouette, instantly recognizable by its clean lines and minimalist aesthetic. However, beneath the surface lies a wealth of cycling-specific features that elevate the riding experience to new heights.

SHERIDAN, WYOMING – July 3, 2024 – SHERIDAN, WYOMING – July 3, 2024 – adidas and Manchester United have unveiled the club's groundbreaking home kit for the 2024/25 season, a design that pays homage to the team's storied history while embracing innovation and performance technology.

A Modern Tribute to Tradition

The new kit is a bold reimagining of Manchester United's classic red jersey, incorporating a captivating gradient effect that transitions from light to dark red, reminiscent of the shirts worn by the legendary Busby Babes in the 1950s. Those early jerseys, constructed from rayon to enhance visibility under floodlights, served as the inspiration for this modern interpretation.

SHERIDAN, WYOMING – July 3, 2024 – SHERIDAN, WYOMING – July 3, 2024 – adidas and New Zealand Rugby (NZR) today unveiled their latest jersey designs, set to be worn by the All Blacks and Black Ferns during the 2024 international season. The release marks a quarter-century of collaboration, a partnership that has yielded numerous triumphs and iconic moments in rugby history.

A Design Steeped in Tradition and Innovation

SHERIDAN, WYOMING – June 25, 2024 – SHERIDAN, WYOMING – June 25, 2024 – In an exciting development for athletes worldwide, renowned athletic apparel brand Nike and innovative recovery technology company Hyperice have partnered to unveil a revolutionary line of wearable technology designed to optimize athlete performance and recovery. The collaboration represents a significant leap forward in the convergence of sports science and apparel technology, with the potential to transform how athletes approach their training and competition routines.

SHERIDAN, WYOMING – May 6, 2024 – avant°pool, a leader in innovative recovery solutions, introduces its Kinos and Kinos Plus transportable pools, designed to make the benefits of cold and warm water therapy accessible to everyone.

Who Benefits from avant°pool?

• Professional athletes
• Sports enthusiasts
• Fitness centers, clubs, and academies
• Recovery centers and physiotherapists
• Sauna and spa facilities
• Homes and workplaces

Why Embrace the Cold?

Cold therapy offers a multitude of scientifically proven benefits for body and mind:

SHERIDAN, WYOMING – April 11, 2024 – FIBO 2024: The World's Leading Fitness, Wellness, and Health Expo

Cologne, Germany – 11th April 2024 – The countdown is on for FIBO 2024, the world's leading trade show for fitness, wellness, and health. Returning to Cologne from April 11-14, 2024, FIBO will bring together industry titans, innovative startups, and passionate fitness enthusiasts for an unforgettable showcase of the latest trends and technologies.

Attendees can expect a dynamic mix of product launches, educational sessions, networking opportunities, and hands-on experiences. Exhibitors will fill the halls with cutting-edge fitness equipment, workout apparel, nutritional supplements, and wellness solutions designed to enhance every aspect of a healthy lifestyle.

SHERIDAN, WYOMING – April 8, 2024 –

SHERIDAN, WYOMING – March 9, 2023 – The independent jury of experts has made a pre-selection for the Innovation Award and nominated a total of 20 products in four categories. International players make the Hop Top Show Mosaique a unique experience.

The Equitana Innovation Award is internationally one of the most renowned awards in the equestrian industry. This time, the prize is offered in four different categories. The jury has nominated the following products in its pre-selection for the competition. The award ceremony will take place during Equitana.

Category: Buildings & Technology

Horse Protector – Acaris – Stand: 3/A53: The combination of artificial intelligence (AI) and computer vision makes it possible to monitor a pregnant mare around the clock without sensors in the box. 

SHERIDAN, WYOMING – March 9, 2023 – Creative and fresh ideas, digital solutions and sustainable products set new priorities in the exhibition area. Opportunities in the equestrian industry and a multi-faceted family programme are further highlights in the Equitana programme.

SHERIDAN, WYOMING – March 9, 2023 – The programme of the World Equestrian Show from 9 to 15 March is particularly multi-faceted. From training to breeding, the best from all sectors will be represented in Essen. 

Exciting sport, spectacular shows and an incomparable shopping experience are what Equitana has to offer next year. From trailers to accessories, from special feed to the entire stable construction system, nationally and internationally renowned brands will be represented with their products and innovations at the World Equestrian Show. Top riders and internationally sought-after trainers give tips for horse-friendly training. In cups and competitions, successful athletes and young talents compete in various disciplines and in the Hop Top Show, sought-after artists from all over Europe prove that even the seemingly impossible is possible in the relationship between man and horse.

The future of breeding