LONDON – October 29, 2026 -- McLaren's car for the Mexico City Grand Prix carries a 'Livery of Dreams': bespoke sticker artwork built from fan wishes submitted earlier in the season to Velo and the McLaren Mastercard Formula 1 Team.
The artwork also appears on paddock screens and in the garage during race weekend. Adult Velo consumers and motorsport enthusiasts from around the world were invited to share their most unique fan wishes, and the best submissions became part of the design.
Each sticker on the car encodes a real fan wish
The source highlights three examples:
- "Fan 4 Lyf" represents a wish to get matching tattoos with Oscar and Lando.
- A bejewelled cap reflects a dream to bedazzle McLaren's kit and the car.
- "Welcome to the Papaya Hotline" came from a fan's request for McLaren Racing CEO Zak Brown to record their voicemail message.
Some fans lived their dreams at the McLaren Technology Centre
Fans behind some of the season's most original submissions visited the McLaren Technology Centre this month. They joined drivers Lando Norris and Oscar Piastri for a pottery class, matcha-making and a session surprising a McLaren-loving group chat with voice notes and videos. The moments are on Velo's Instagram.
Yasmine, 30, will photograph the Mexico City weekend
One fan's dream gets bigger in Mexico. Yasmine, a 30-year-old McLaren supporter and aspiring photographer, will document the weekend's stories, culture and connections as part of the McLaren community. Her love of motorsport comes from her father, and her passion for photography from her mother. She will get local experiences and exclusive access with the team.
The livery is the latest chapter in the 'Live Your Fandom' campaign. Malky Brown, Global Head of Content & Partnerships at BAT, said the stickers show that fandom is personal and unique to every fan. Louise McEwen, Chief Marketing Officer at McLaren Racing, said the design brings individual ideas together in one collective design.
Velo products are for adults 18 and over only and contain nicotine, which is addictive.