Berlin – September 09, 2026 -- TCL unveiled its "Inspiration Habitat" at IFA 2026, an immersive smart-living exhibition combining next-generation displays, AI-powered smart home devices and sustainable energy solutions.
TCL's X11L TV pushes brightness to 10,000 nits
The TCL X11L SQD-Mini LED TV delivers up to 100% BT.2020 wide color gamut, precise dimming and peak brightness of up to 10,000 nits HDR. TCL also introduced the RayNeo GT Max AR Glasses, which it calls the world's first Dolby Vision-certified AR glasses, extending premium viewing beyond the living room into mobile use.
NXTHOME ecosystem links appliances through AI
TCL's NXTHOME ecosystem connects smart displays, home appliances and interior design into a home environment intended to adapt to user needs. The lineup includes the AiMe Family Companion Robot, which uses multimodal interaction and motion control, alongside AI-driven appliances such as the FreshIN 3.0 Ultra Air Conditioner, the TCL Free Built-in Refrigerator and the TCL AI SuperDrum Laundry Tower P9 Ultra.
TCL CSOT showcases OLED, e-paper and 3D display tech
Through its APEX display brand, TCL CSOT presented technologies spanning IJP OLED, color e-paper and Light Field 3D, targeting applications in large-screen entertainment, gaming, AR and automotive displays.
Basketball World Cup ties into TCL's Berlin activations
With the FIBA Women's Basketball World Cup 2026 taking place in Berlin during IFA, TCL built basketball-inspired fan experiences into the Inspiration Habitat. The company framed the activations around its TCLforHer initiative, tying the event to women's basketball.
"At IFA 2026, TCL is showing how AI and display innovation can create more intuitive, immersive and human-centered experiences," said Daniel Sun, CTO of TCL Industries.